City of Santa Ana
Community: Santa Ana Seeks Input for its New Branding Research Process
The City of Santa Ana has partnered with North Star Destination Strategies to develop a community “Brand” for marketing the area to residents, businesses and visitors in the year 2017 and beyond.
According to North Star CEO Don McEachern, “At the heart of Santa Ana’s brand will be its competitive differentiator — in other words, what makes the community special so it can stand out in the marketplace. And one of the best places to find that figurative nugget of marketing gold is in the hearts and minds of the people who call Santa Ana home.” Continue reading
