Jeb Brugmann, a renowned expert on Urban Strategy, will be making a presentation about an analysis he has prepared regarding Downtown Santa Ana’s economic potential for food, health and wellness, culture and recreation, on December 12, 2014, from 8:30 am to 10:30 am, at Santa Ana’s First Presbyterian Church, located at 600 North Main St., in DTSA.
Brugmann’s report concludes that the greatest available source of buying power for both retail and service operations in DTSA is the residents of Central Santa Ana. Most of the new businesses in DTSA have completely ignored these residents, perhaps to their own detriment.
Brugmann’s findings are supported by other successful downtown “wellness district” projects in the U.S., which have also focused on retail and services for the established local resident population. Continue reading